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Instagram & Facebook

An AI Reels generator that posts for you.

Every video Shortmint makes is already the right shape for Reels. Connect Instagram and your Facebook Page, and it posts them on their own schedules, with a caption written for each platform.

An AI Instagram Reels generator writes, illustrates, narrates and edits a short vertical video for you. Shortmint makes each Reel from a single topic and can publish it to Instagram Reels and Facebook Reels automatically through Meta's official API.

One video, three places

YouTube Shorts, Instagram Reels and Facebook Reels all play vertical 9:16 video. Shortmint renders at 1080×1920, so the same file goes everywhere without cropping or re-rendering. What changes is the caption: each platform gets a version cut to its own length and style, with hashtags that fit how people browse there.

How Instagram posting works

  • Its own schedule. Instagram posts run on a separate clock from YouTube, at the times you set.
  • Echo YouTube by default. Out of the box it posts videos that are already live on YouTube, so Instagram never gets a video before you've seen it published.
  • Limits checked first. Duration, size and caption length are checked against Meta's rules before anything is sent, so a post doesn't fail halfway.
  • Off until you switch it on. Nothing posts to Instagram or Facebook until you turn that schedule on.

How Facebook Reels posting works

Videos post to your Facebook Page as Reels from the same finished files. You connect once with a Page token that doesn't expire, so the schedule doesn't stop after sixty days the way short-lived tokens do.

What a good Reel needs, and what the AI does about it

What works on ReelsWhat Shortmint does
A reason to stop scrolling in the first secondOpens on an action the viewer can try right away
Readable with the sound offWord-by-word captions on every line
Constant movementA camera move on every shot, sound on every cut
A reason to watch againThe last shot echoes the first so the Reel loops
A consistent lookTemplates for voice, pictures, captions and motion

Getting started with Reels

  1. Make a few videos, or let the YouTube schedule build a backlog.
  2. Connect an Instagram professional account and a Facebook Page.
  3. Set posting times for each and switch them on.

If you only want Instagram, that works too: the YouTube side can stay off.

FAQ

Reels questions

Can AI post Reels to Instagram automatically?

Yes, for Instagram professional accounts (business or creator), through Meta's official publishing API. Shortmint posts on the schedule you set.

Do I need separate videos for Reels and Shorts?

No. The same 1080×1920 video works on both. Only the caption and hashtags are rewritten for each platform.

Can I post to a Facebook Page as Reels?

Yes. Connect the Page once and the same videos post there as Reels on their own schedule.

Is the Reels generator free?

Yes. Making the videos is free within the image tiers' daily limits, and posting through Meta's API costs nothing.

Your first video is one click away.

Shortmint is in early access. Send an email and you will get a reply with how to set it up.

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